Is Danica Patrick Going To NASCAR?
Friday, June 19th, 2009We have all heard it floating around the rumor mill. The Go Daddy girl (or would she prefer to be called race car driver?) might go from open wheels and road courses to fenders and left turns only. If you ask Danica Patrick if she is thinking about switching from IRL to NASCAR, she isn’t going to say much though. She’s going to throw it all back into the lap of her agents.
And she is actually being smart by not saying anything. In fact, if you take her words at face value it seems as if she doesn’t care one way or another. She just wants to race! She is letting her agents take car of what and where she will be doing the racing.
And this is probably good because she has to be concerned with branding. Whether you like it or not, Danica Patrick has become a brand. She is no different than some of the biggest names in sports. She is right up there with Michael Jordan, Tiger Woods and Payton Manning. How many Go Daddy commercials have we seen her in? What’s next? Maybe we’ll see her shilling for Pepsi or Bank of America next! After all, the big money is in the sponsorships, not the racing!
